Author: Arunesh Mathur
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When Terms of Service limit disclosure of affiliate marketing
By Arunesh Mathur, Arvind Narayanan and Marshini Chetty In a recent paper, we analyzed affiliate marketing on YouTube and Pinterest. We found that on both platforms, only about 10% of all content with affiliate links is disclosed to users as required by the FTC’s endorsement guidelines. One way to improve the situation is for affiliate…
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Is affiliate marketing disclosed to consumers on social media?
By Arunesh Mathur, Arvind Narayanan and Marshini Chetty YouTube has millions of videos similar in spirit to this one: The video reviews Blue Apron—an online grocery service—describing how it is efficient and cheaper than buying groceries at the store. The description of the video has a link to Blue Apron which gets you a $30…