Yesterday, following Tim Wu, I wrote about the use of “innovation” as a slogan by advocates of the freedom to tinker. Today I want to probe further the rhetoric of “innovation” as used in public policy debates.
True innovation occurs in both high-tech and low-tech settings, and it is practiced by everyone: large companies, small companies, other organizations, and individuals. Yet sometimes the term “innovation” is coopted, to stand only for product development by big companies. This is what Microsoft meant with their “Freedom to Innovate” slogan during the antitrust case, and it’s what VeriSign means when they call their troublesome SiteFinder product an innovation.
This narrow view of innovation is especially common in Washington lobbying, where big companies often have disproportionate influence. Yet many of the most important innovations don’t involve big companies, at least not at first.
Consider Tim Wu’s example of Internet email. When email was new, nobody thought it would ever make anyone rich. There was no business model anywhere in sight. If “innovation” means commercial development, then email was not an “innovation” in the 1970s, and a pro-“innovation” policy process would have been indifferent to it.
That’s one of the reasons I like “tinkering” rather than “innovation” as a buzzword. Nobody expects tinkering to have a short-run payoff, but a pro-tinkering policy will allow sleeper technologies like email to be born and to incubate until the commercial world is ready for them.
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